Great News For Buyers - Bad For Detroit
Indian Manufacturer Mahindra sees an opening in the US market. An opening that exposes the weakness of short-sighted American manufacturers again.
There is no small or mid-size turbo diesel pickup trucks in this country.
The American love affair with the pickup truck is evidenced by the fact that F-Series have been the best selling model in the country for over thirty years. GM and Dodge know that the pickup market is one of the only bright spots on the profit and loss statements. Our desire for diesel power and economy is shown by our willingness to pay upwards of $5,000 to get a diesel engine in our pickup trucks. But noone has put the idea of diesel power into a small version of the trucks until now.
I tell you now, if they bring a reasonably priced small turbo diesel pickup to market with available seating for five so I can put my kids in the back seat, I will buy one. I will gladly pay a reasonable price for a small or mid-size pickup that will get 30 mpg and offer me a four-wheel-drive cargo carrying capacity regardless of who makes it. I suspect it will be a hit.
There is no small or mid-size turbo diesel pickup trucks in this country.
The American love affair with the pickup truck is evidenced by the fact that F-Series have been the best selling model in the country for over thirty years. GM and Dodge know that the pickup market is one of the only bright spots on the profit and loss statements. Our desire for diesel power and economy is shown by our willingness to pay upwards of $5,000 to get a diesel engine in our pickup trucks. But noone has put the idea of diesel power into a small version of the trucks until now.
I tell you now, if they bring a reasonably priced small turbo diesel pickup to market with available seating for five so I can put my kids in the back seat, I will buy one. I will gladly pay a reasonable price for a small or mid-size pickup that will get 30 mpg and offer me a four-wheel-drive cargo carrying capacity regardless of who makes it. I suspect it will be a hit.
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